Providing the missing spark in Charity Donation
Billions of dollars in donations are lost due to un-optimized landing pages. We're here to change that, with proven, human psychology-driven conversion strategies.
Ignite Cause is a service from Redwerks, with over 20 years of experience, trusted by clients such as Eckhart Tolle, Harvard Law School, and Cengage.
Is Your Charity Missing Out on Donations?
Even the best causes can lose donors if their landing page isn’t designed to convert. Most charity websites lack the key frameworks that for-profit companies use to drive action—and it’s costing you donations.
- Many charity websites are designed for aesthetics, not conversions.
- Conversion tactics used by big companies are missing, like A/B testing, psychological triggers, and optimized layouts.
- Charities can use free Google AdWords credits to drive traffic, but without optimization, the traffic doesn't turn into donations.
The Donation Gap: Why Most Charity Sites Fail to Convert as well as they could
Lack of Proven Conversion Tactics: Most charity websites don’t use proven psychological frameworks to guide visitors toward donations. This means potential donors leave without taking action.
Example: For-profit companies use advanced psychological frameworks that tap into multiple layers of human behavior, including urgency, trust, and motivation. These complex models are often overlooked in the non-profit sector, leading to missed opportunities to convert potential donors.
No Ongoing Testing: Even if a site looks great, there’s often no consistent testing to ensure conversions stay high. A/B testing can make a huge difference, but many charities don’t know how or don’t have the resources to do it.
Example: Small changes like button placement or wording can improve conversions by 20-30%, but without testing, these opportunities are missed.
Slow Load Times: Many charity websites score low on performance metrics, especially on mobile, where most donations are made today.
Example: While sites may seem to load quickly on high-speed connections or when cached, real-world conditions tell a different story. Lighthouse tests often reveal slow load times, which can cause the majority of visitors to abandon the site if it takes longer than three seconds to load.
Ignite Cause: Providing the Spark Your Charity Needs to Thrive
We offer charities a free, fully optimized landing page tailored to their unique cause. Our approach uses data-driven strategies, psychological tools, and ongoing testing to ensure your traffic turns into donations. We remove the guesswork and replace it with conversion science.
Psychological Filters:
Persuade visitors with 16 filters that uncover motivators and remove barriers.
Proven Conversion Frameworks:
Turn attention into action with 23 data-driven frameworks, including AIDA, PAS, and story-driven strategies.
Live Segment Testing:
Boost engagement by tailoring designs to segmented audiences, resolving issues early, and optimizing for impact.
AI-Driven Insights:
Enhance conversions with AI-powered reviews that reveal patterns and opportunities in your content.
Tracking and Analytics:
We don’t just build a page and walk away. We provide ongoing testing (A/B testing, heatmap, recordings and more) to ensure your page continues to perform at its best.
Technical Systems for Conversion:
Ensure seamless user experiences with fast, accessible, and reliable designs tested across all browsers.
Introducing The Charitable Impact Framework™
A powerful system designed to address the complex psychology of why people give—and why they hesitate. This isn’t just a list of tactics, but a comprehensive strategy developed from proven behavioral insights, designed specifically for charities.
Trust Optimization Blueprint
Built from 12 critical modules that address the most common donor concerns—from transparency and fund allocation to clear communication, security, and long-term impact. This framework ensures your page builds trust, tackles objections, and maximizes donor confidence.
Emotional Precision Targeting
We use a proprietary profiling system to identify the emotional drivers most likely to resonate with your audience, allowing us to craft messaging that deeply connects and maximizes donor engagement through A/B testing.
Our framework goes beyond simple techniques—it's a complete system that addresses every stage of the donor journey. From overcoming initial hesitations to ensuring long-term loyalty, we’ve built an approach that’s tailored specifically to the unique challenges charities face.
"Our funnel conversion rates skyrocketed after working with this team—truly game-changing results!"
"The most effective funnel we've ever implemented, driving conversions like never before."
"From strategy to execution, they delivered results that exceeded our expectations every time!"
Ignite Cause is a service from Redwerks, a company with over 20 years of experience, trusted by clients such as Eckhart Tolle, Harvard Law School, and Cengage.
Your Journey to Increased Donations
Submit a Simple Application
It only takes a few minutes to fill out the application form on our website. No complex details needed—just tell us a bit about your charity.
Review and Develop Your Landing Page
We’ll apply cutting-edge strategies to turn your site into a conversion powerhouse.
Watch Your Donations grow
Watch the impact as donations grow and your charity connects with more supporters.
Why Our Method Drives More Donations
See how our comprehensive, data-driven approach to optimizing charity websites stands out from traditional methods, ensuring maximum donor engagement, targeted strategies, and continuous improvement.
| Feature/Process | Our Approach | Traditional Approach |
|---|---|---|
| Client Intake & Audience Research | Deep dive into target audience goals and user behavior to inform strategy | Sometimes: Basic audience info is gathered, but in-depth research is often overlooked |
| Selection of Psychological Models | Apply proven psychological models (loss aversion, scarcity, etc.) to guide design and copy | Rarely: Psychological strategies are rarely applied; focus is usually on aesthetics |
| Conversion based copy & Design | Conversion-focused copywriting and design optimized for a structured sales funnel | Sometimes: Copy provided by client and laid out without conversion-focused strategies |
| Funnel-Based Layout Integration | Layouts are designed based on funnel theories to guide users through steps to maximize conversion | Rarely: Layouts are primarily aesthetic-driven without structured conversion flow |
| AI-Powered Initial Review | AI-driven review identifies potential optimizations before launch | Rarely: No AI-based review to inform early decisions |
| Live User Testing of Prototypes | Real users test the prototypes to ensure usability and preference before launch | Rarely: Designs are reviewed internally, often by clients and staff with no real user input |
| Ongoing A/B Testing & Analytics | Continuous A/B testing, heat mapping, and surveys to optimize conversions post-launch | Sometimes: Post-launch updates may happen, but ongoing optimization is rarely part of the process |
| Evolving Service, Not One-Time | Iterative process with ongoing updates and improvements based on data-driven insights | Rarely: The process typically ends at launch with no plans for further iteration |
Your Questions, Answered
Why is this service free?
It’s part of a pilot project, so there are no hidden costs. Charities are not obligated to use the work if they don’t like it.
Who qualifies for this service?
Registered charities worldwide qualify, but the project is limited to English-language organizations.
Where is this project based?
Ignite Cause is based in Southern California, with 100% virtual engagement.
How does the service handle time zone differences?
While the focus is on North America, services are open globally, accommodating time zone differences as needed.
How can I tell if this method will work for my charity?
The service focuses on proven conversion frameworks and best practices that have shown results in similar nonprofit environments.
Is there ongoing support after the landing page is completed?
Yes, Ignite Cause offers ongoing support to ensure the landing page continues to perform effectively.
How does this differ from using a DIY website builder?
Unlike DIY builders, Ignite Cause customizes each page with data-driven, conversion-focused designs, integrating psychological frameworks to boost donation rates.
How is success measured?
Success is typically measured by increased donation conversions, although metrics can be tailored based on the charity’s goals.
Who owns the landing page after completion?
The charity retains full ownership of the page, with no obligations to Ignite Cause.
What time commitment is required from my team?
Generally, timelines are within two weeks, with minimal input needed beyond initial content and feedback.
Will the service maintain my charity’s brand identity?
Yes, maintaining brand integrity is a priority in the page design process.
Are there any hidden fees or long-term commitments?
No, Ignite Cause operates with transparency, ensuring no hidden fees or obligations.
Got more questions? No worries—there's no pressure! We're super excited to chat about our new pilot project and answer any questions you have, no matter how big or small your charity or cause may be. Feel free to drop us an email at gregory@redwerks.org —we'd love to hear from you!"
Ready to Ignite Your Cause?
Apply today for your free optimized landing page and start turning visitors into donors.